로마에서 쇼핑할 곳: 시장, 부티크, 유명 브랜드

Rome is a shopper’s paradise, offering a diverse array of experiences from high-fashion luxury to bustling street markets. Whether you’re hunting for a designer handbag, unique artisan crafts, or delicious local delicacies, the Eternal City has a neighborhood and a price point for you.

General Shopping Hours in Rome:

• Small Shops & Boutiques: Typically operate with a midday break (riposo), usually 9:00 AM – 1:00 PM and 3:30 PM – 7:30 PM (or 4:00 PM – 8:00 PM). Many are closed on Sundays.
• Department Stores & Shopping Centers: Tend to have continuous hours, often from 10:00 AM – 8:00 PM (or later), and are more likely to be open on Sundays.
• Markets: Generally mornings only, closing by 2:00 PM – 3:00 PM.

Shopping in Rome: By Budget & Neighborhood

1. Luxury & High-End Shopping (Splurge)

Neighborhoods: Spanish Steps Area (Tridente: Via dei Condotti, Via del Babuino, Via Frattina, Via Borgognona), Via del Corso (upper section).

• Via dei Condotti: This is Rome’s most exclusive and iconic shopping street. It’s home to flagship stores of global luxury brands.
  • What to find: Gucci, Prada, Valentino, Fendi, Bulgari, Louis Vuitton, Dior, Armani, Tiffany & Co., and many more. Even if it’s beyond your budget, the dazzling window displays are a spectacle themselves.
• Via del Babuino: Connects Piazza del Popolo to the Spanish Steps, offering a slightly more understated luxury with antique shops, art galleries, and bespoke tailoring.
• Via Frattina & Via Borgognona: These streets, also near the Spanish Steps, host a mix of high-end fashion, jewelry, and accessories.
• La Rinascente (Via del Tritone): A luxury department store housed in a stunning historic building.
  • What to find: Multiple floors of high-end fashion, accessories, beauty, homeware, and gourmet food. Don’t miss the rooftop terrace bar for great views.
  • Location: Via del Tritone, near the Trevi Fountain.

2. Mid-Range & Contemporary Fashion (Comfort)

Neighborhoods: Via del Corso, Via Cola di Rienzo (Prati), Galleria Alberto Sordi.

• Via del Corso: While it has some high-end stores, the majority of Via del Corso is dedicated to popular international and Italian high-street brands.
  • What to find: Zara, H&M, Mango, Benetton, Intimissimi, Calzedonia, OVS, and various Italian shoe and accessory shops.
  • Location: Stretches from Piazza Venezia to Piazza del Popolo.
• Via Cola di Rienzo (Prati): This wide, elegant street in the Prati neighborhood offers a more local Roman shopping experience, mixing well-known international brands with quality Italian boutiques.
  • What to find: Italian fashion labels, shoe stores (often excellent quality), jewelry shops, and popular chains. It’s where Romans go for everyday stylish shopping.
  • Location: Runs through the Prati district, easily accessible from the Vatican.
• Galleria Alberto Sordi: A beautiful Art Nouveau shopping arcade located on Via del Corso.
  • What to find: A mix of well-known Italian and international brands, often with a more refined selection than typical mall stores. Also has cafes for a shopping break.
  • Location: Piazza Colonna, on Via del Corso.

3. Budget-Friendly & Unique Finds (Value)

Neighborhoods: Monti, Trastevere, Via del Governo Vecchio, various markets.

• Monti: Just a short walk from the Colosseum, Monti is Rome’s trendy, bohemian quarter. It’s known for its independent boutiques, vintage shops, and artisan studios.
  • What to find: Unique clothing by local designers, handmade jewelry, quirky accessories, vintage fashion (look for Humana and Moll Flanders), and art pieces.
  • Location: Centered around Via Urbana, Via del Boschetto, and Via dei Serpenti.
  • Mercato Monti: (Weekends only) An indoor market featuring up-and-coming designers, handcrafted goods, and curated vintage items. Great for finding original souvenirs.
• Trastevere: This charming, historic neighborhood is a maze of cobblestone streets filled with artisan workshops and small boutiques.
  • What to find: Handmade leather goods (bags, belts, sandals), unique jewelry, ceramics, local art, and charming gift shops.
  • Location: Wander through Via del Moro, Via della Lungaretta, and the surrounding alleys.
• Via del Governo Vecchio: Located between Piazza Navona and Campo de’ Fiori, this street is a haven for vintage lovers.
  • What to find: Numerous second-hand clothing stores, antique shops, and quirky trinket stores.
• Markets (Bargain Hunting & Local Flavor):
  • Porta Portese Market: (Sundays only, early morning) Rome’s largest and most famous flea market, located in Trastevere.
    • What to find: Everything from vintage clothing, antique furniture, records, books, to household goods and random curiosities. It’s a vast, sprawling market.
    • Tips: Go early for the best finds. Be prepared to haggle (politely!). Keep a close eye on your belongings.
  • Campo de’ Fiori Market: (Daily, Mon-Sat mornings) More of a food and flower market, but also has stalls selling textiles, household goods, and tourist souvenirs.
    • What to find: Fresh produce, flowers, local food products (pasta, olive oil, spices), small leather goods, and ceramics.
    • Tips: Great for edible souvenirs.
  • Mercato Testaccio: (Daily, mornings) A modern, indoor market in the Testaccio neighborhood.
    • What to find: Primarily food stalls (excellent for trying Roman street food!), but also some stalls selling clothing, accessories, and household items. Less touristy than Campo de’ Fiori.

4. Outlet Shopping (Beyond City Limits)

• Designer Outlet Castel Romano:
  • What to find: A large outlet village with over 150 stores, offering discounts of 30-70% on Italian and international designer brands (e.g., Armani, Burberry, Fendi, Furla, Michael Kors, Nike, Versace).
  • Location: About 25 km south of Rome.
  • Transport: There’s a daily shuttle service that connects the outlet to Rome city center (often from Termini Station or other central points). Check their official website for current shuttle schedules and prices.
  • Affiliate Angle: Shuttle tickets are often sold as “Designer Outlet Passes” that include round-trip transport.

Affiliate Angle Enhancements for Shoppers:

• Fashion Accessory Guides: Before you go, browse fashion accessory guides for Italy to inspire your purchases, whether it’s Italian leather bags, silk scarves, or unique jewelry.
• Market Tour Bookings: For a deeper dive into local markets, consider joining a market tour booking, especially one that combines shopping with food tastings. These tours often provide insights into local products and offer tips for navigating the stalls.
• Shopping Totes: Always pack a durable and stylish shopping tote or a foldable extra bag to carry your purchases.